THE cities of San Pedro and Cabuyao continue to strengthen their commitment to creative industry development and international collaboration following a courtesy call meeting held last May 11, 2026, with executives of Zazoo, a Hong Kong-based company operating live houses, bars, and restaurants across China.
The meeting was attended by Mayor Art Mercado and Mayor Dennis Hain together with the Zazoo management team led by President and CEO “Ben” (Zhao Yong). Also present were management executives “Ken” Liang Zhanhong and “Tony” Zhou.
Joining the initiative were local partners from Folium Multimedia led by Aries Balanay, together with consultants from the ASEAN Youth Business Council, including Co-founder Rommel Gerodias and CJ Monte.
The courtesy call focused on creating international opportunities for Filipino musicians, singers, performers, and entertainers while strengthening the local creative economy within the cities of Laguna. According to the discussions, the initiative is expected to begin in selected cities in Laguna before expanding across the entire Laguna region in the future.
Zazoo currently employs around 150 Filipino musicians performing in its entertainment establishments across China. Inspired by the talent, passion, and professionalism of Filipino artists, the company is now preparing for a large-scale expansion expected to open opportunities for more than 500 additional Filipino performers.
Under the proposed initiative, selected artists will undergo a three-month training program in the Philippines prior to deployment to China through Zazoo’s partner recruitment agency. The training aims to enhance performance quality, professionalism, stage presence, and international entertainment standards to ensure Filipino artists remain globally competitive.
Local leaders welcomed the partnership as a significant step toward attracting foreign investment that directly benefits local communities through employment, skills development, and creative industry growth.
The meeting reflected a shared vision of positioning Laguna as a rising center for creative excellence and international entertainment partnerships, creating opportunities where Filipino talent can thrive on the global stage while proudly representing the country’s artistry and culture.
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